We often discuss the free ways to achieve attention for your books through social media and traditional media publicity. But what about paid advertising? Is this ever a good idea?
Yes, paid advertising can give your books a sales’ boost. Particularly, after the buzz of your book launch has died down and you’re trying to gain some traction with sales. However, there’s a lot to know, and it’s important not to spend your advertising dollars before you’ve done your homework.
The SIX most important things to do or know before you start spending money on ads:
1. REVIEW YOUR COVER COPY AND BOOK DESCRIPTION
Make sure your book description and cover copy are enticing and well-written. (Ideally, you will have done this before hitting the publish button; however,... Continue Reading