The modern world is one of immediate gratification and this phenomenon is reflected in entertainment and media sources. For example, in the genre of mystery writing, a murder almost always happens within the first few pages. In screenwriting, the main idea or theme should be delineated by the third page or the first few minutes. On a website, the “hero” message should be at the top of the site; otherwise, viewers will click elsewhere.
In September, I discussed the benefits... Continue Reading