Advertising Your Books – Part One taught you how to get started with BookBub ads. I’ve continued my ad testing on that platform and have updated that article with more notes on my results HERE. The article below details how to advertise on Facebook. In contrast to BookBub where you can only target fans of certain authors or literary genres, on Facebook you have much more intricate targeting capabilities based on Facebook users' demographics. (Here's the upside to all of that information that we typically hate Facebook is collecting on us . . . now you get to use it for your... Continue Reading
The Three Rs: Reading, wRiting, and Roaming
Barnes & Noble is Purchased . . . what does this mean for authors?
Barnes & Noble is SOLD: Goliath has Fallen & What This Means for Writers
Kristen Lamb is an author, blogger, international speaker and (self-described) unrepentant troublemaker. Her analysis of the publishing world that led up to the recent purchase of Barnes & Noble is an insightful take on what’s good, bad, and ugly in publishing. She clearly knows the industry and points the failings (and victories). This article is a MUST READ for all authors. The good... Continue Reading
Last summer, I wrote a post about dialogue writing. I’m a conversationalist, a dialogue fan. I think it’s the best way to advance a story plus reveal a character’s nature without telling. Penning conversations takes special skill, however. A writer must get inside someone else’s mind to express what he or she would say. There are many blog posts that offer ideas about how to write strong dialogue. Tips about include being concise, creative, and use it to advance a story. Additional ideas are... Continue Reading
What a treat to talk with Greg Renz about his book Beneath the Flames. Last week I included my review of his debut novel as part of my bi-monthly wrap of great books. If you missed that, please take a moment to see why I LOVE this book below before we jump into the interview with Greg.
Beneath the Flames begins with one of the best first chapters I have ever read, pitching us directly into the kind of action and raw emotion rarely found in a debut novel. Our heart aches for the main character Mitch as guilt drives him to seek distraction, purpose, and redemption by joining the Milwaukee Fire Department. His life on the farm and as a small-town volunteer fire fighter hasn’t... Continue Reading
In the last two months I’ve read a wide variety of books from picture book to romance and everything in between. Some of these books are not recent releases but were mentioned during sessions at recent conferences. I’m currently reading my way through this list along with my normal ‘just for fun’ reading and will bring you those that I highly recommend.
Franco writes a sweet story that teaches all ages how weather can affect someone on the autism spectrum. Smart details make this book an asset for classroom learning, inclusion, and acceptance. I particularly appreciate the endnotes about... Continue Reading
Big Changes at MailChimp
How 5 Great Writers Got Started on Their First Books
What You Need to Know about MailChimp’s Recent Changes
I have been a big fan of MailChimp. I use it and I often recommend it to other authors who are looking for an email subscription/newsletter management system. I dread the idea of moving to another system, because it takes time to set up all of the emails, templates, and automations that make my life simpler every time I want to send a newsletter to my subscribers. HOWEVER, the recent changes at MailChimp are important to note, particularly if you have a growing subscription list. MailChimp remains free to use if you have 2000 or less audience members. The change that’s most... Continue Reading
How S.M.A.R.T. goals support a writer’s plan
Summer is here! (Well, given the gray skies and chilly air, perhaps that claim is a stretch.) But busy summer days are around the corner. That means picnics, parties, and family vacations. How does a writer stay on track?
Just as it’s difficult to stay on an exercise schedule during the warm months, it’s difficult to maintain a writing schedule. I spoke with an exercise instructor about how he stays on track. He establishes S.M.A.R.T. goals for himself and his clients to achieve success. His expert advice easily translates to a writer’s life. Whether goals are related to exercise or writing books, they should be specific, measurable, attainable,... Continue Reading
We often discuss the free ways to achieve attention for your books through social media and traditional media publicity. But what about paid advertising? Is this ever a good idea?
Yes, paid advertising can give your books a sales’ boost. Particularly, after the buzz of your book launch has died down and you’re trying to gain some traction with sales. However, there’s a lot to know, and it’s important not to spend your advertising dollars before you’ve done your homework.
The SIX most important things to do or know before you start spending money on ads:
1. REVIEW YOUR COVER COPY AND BOOK DESCRIPTION
Make sure your book description and cover copy are enticing and well-written. (Ideally, you will have done this before hitting the publish button; however,... Continue Reading
From April 5 to May 5, I taught at three writing conferences, hosted the 4th Anniversary of the Books and Beer book club, and led a writing workshop for a total of twelve “event” days. Frankly, I’m a little tired, but I’m also grateful and rather excited to edit my work in progress and start a new project. Here’s why . . .
Writing conferences, workshops, and bookish events are always a good idea for writers, no matter your experience level. You get to chum around with other writers (sometimes rather famous ones), make new friends, and remind yourself that even if you spend most of your days in front of your computer in your pjs (guilty), you ARE part of a bigger network. These folks are your PEOPLE! (And for the readers in the group, they also write awesome books . . . simply... Continue Reading
I'm pleased Amanda Zieba is able to join us again. Amanda is an author, a word nerd, a mom, a wife, a teacher, and so much more. Today she discusses plotting your story or writing by the seat of your pants, aka being a pantser. Amanda originally published this article on her website. The question of whether a writer should carefully plot out a story or whether it is okay to write by the seat of your pants is one that is asked often at writing workshops and conferences. I hope this article helps to guide you. I use both techniques now, after firmly believing I'd never be a plotter.