Book Launch & Marketing Services
As an independently published, award-winning, and Amazon bestselling author, I understand what it takes to launch and market a book successfully. I rely on my 25+ years of publicity and project management experience (10 of those focused on book marketing and promotion) to design and execute strategic, targeted campaigns that connect your work with the right audience and position it for visibility, credibility, and sales.
Whether you're months from launch or staring at a blank marketing plan, the difference between a book that fades and one that gains traction comes down to strategy, execution, and sustained visibility. These packages are designed to build that visibility and gain the readership your book deserves!
NOTE: I'M CURRENTLY BOOKING INTO 2027 FOR FULL BOOK LAUNCHES.
FOR MARKETING /ADVERTISING, I HAVE LIMITED LATE FALL 2026 AVAILABILITY, PLEASE INQUIRE!
Book Launch Strategy Session
Clarity Starts Here
You have questions. Too many options. And no clear sense of what actually matters.
This focused, 90-minute strategy session cuts through the noise and gives you a clear, personalized path forward—so you can stop second-guessing and start moving.
What you’ll walk away with:
- A clear launch timeline and priority roadmap
- Insight into what’s working (and what’s not) in your current approach
- Audience and visibility strategies tailored to your book
- Answers to your most pressing marketing questions
- A concise, post-call summary with next steps and priorities spelled out
Best for: Authors who want expert direction before they invest time, money, or energy in the wrong places.
Investment: $350
(NOTE: $100 credit on the purchase of any other publishing / launch / marketing service priced at $600 or more within one year post strategy session.)
Book Launch Strategy Blueprint
A Step-by-Step Plan
The Book Launch Blueprint takes the insights from your strategy session and transforms them into a fully mapped, step-by-step plan—customized to your book, your goals, and your audience.
No more wondering what comes next. No more piecing together advice from a dozen sources. Just a clear path forward.
What’s included:
Everything from your Strategy Session, along with a custom 8–15 page launch plan, including:
- Pre-launch, launch week, and post-launch timeline
- Online presence housekeeping checklist
- Email / social media marketing and content strategy
- ARC and review plan
- Media /podcast outreach plan
- Timing and budget guidance for ads and promotions
- A 30-minute follow-up call or zoom
Best for: Authors who want to confidently execute their own launch—with a professional plan guiding every step.
Investment: $675
What clients are saying . . .
“Valerie’s guidance, wisdom, and invaluable assistance has
promoted my books to more people and places than I could have
imagined.” – Award-winning author, Nick Chiarkas“Valerie turned a daunting project into an exciting and creative process.
I love the end-result and so do my colleagues and readers.“ – author
Maryclaire Torinus (Hospice Help Pro)“Working with Valerie is an opportunity every independent author should
seriously consider.” – Rex Owens, author of The Life & Times of Rowan
Daly“Valerie Biel’s energy and enthusiasm for helping fellow writers achieve
success earns five stars. . . she keeps fellow writers up to date and
freely shares her favorite tips.” – author Amy Laundrie
Full Book Launch Setup
Your Launch—Built, Not Just Planned
You know your book deserves a strong launch. You just don’t have the time (or desire) to build it all yourself.
This is where strategy becomes execution. I'll build the core pieces of your launch for you—so everything is in place, aligned, and ready to go when it matters most.
What’s included:
- Strategy session + full blueprint
- Online presence housekeeping (Goodreads/BookBub etc.)
- Email / newsletter sequences (launch + pre-launch)
- Review strategy, including ARC distribution setup and editorial review outreach
- Production of media kit (press release / review sheet / book info sheet etc.)
- Media strategy (Optional add on*: direct outreach to members of the media)
- Library & bookstore strategy and materials (Optional add on*: direct outreach to reach librarians and bookstore owners/managers.)
- Podcast research / outreach (Optional add on*)
- Launch week promo strategy and booking
- Launch party / event consultation
- Social content calendar creation (4-6 weeks)
- 20-30 promotional images utilizing book cover for use on social media
- Launch checklist + timeline management
What it is NOT included:
-
- Ongoing daily posting
- External fees for blog tours, launch promotions, ARC review systems like NetGalley, and editorial review fees.
- Ad management (that’s your next package)
Best for: Authors who want a professional, cohesive launch without the overwhelm of building it all themselves.
Investment: $1,800 – $2,600* (with optional add ons)
90-Day Marketing Campaign
Because Launch Week Is Only the Beginning
The truth most authors learn too late?
A strong launch matters—but what happens after matters more.
This 90-day campaign is designed to build sustained visibility, drive consistent sales, and give your book the momentum it needs to keep growing long after release week.
What’s included:
Pre-Campaign Audit
- Book cover effectiveness
- Book description optimization
- Categories and keyword review
- Platform and positioning analysis
Campaign Execution
- Amazon Ads setup and optimization
- Facebook & Instagram (Meta) Ads setup and testing (NOTE: you must have a professional author FB page.)
- Coordinated promo stack with potential sale pricing (newsletter promos, paid placements, timing strategy)
Ongoing Optimization
- Performance monitoring and adjustments
- Creative and targeting refinement
- Regular weekly reporting and insights
- Long term planning
Best for: Authors who are ready to treat their book like a long-term asset—not a one-week event.
Investment: $1,900 (ad spend & promotions not included)
SAVE WHEN YOU BUNDLE PACKAGES
If you need the Full Book Launch Setup and the 90-Day Marketing Campaign, book both at the same time and save $400.
Normally $3700 - $4500
Bundled together: $3300 - $4100* (with the optional add ons)
Amazon Advertising
Be Seen Where Readers Area Already Buying!
What's included:
Pre-Campaign Audit
- Book cover effectiveness
- Amazon sales page review
- Categories and keyword review
- Book positioning analysis
Campaign Execution
- Keyword and competitor research
- Campaign setup (automatic and manual targeting)
- Search term refinement and scaling
- Performance tracking and reporting
- Ongoing optimization:
- Bid adjustments
- Search term harvesting
- Negative keyword refinement
- Weekly strategy adjustments
Setup fee: $500
Monthly management: $100
(Ad spend paid by client directly to Amazon / monthly maximum can be set within portfolios in ad dashboard.)
Meta Advertising (Facebook / Instagram)
Audience Building + Discoverability Beyond Amazon.
What's included:
Pre-Campaign Audit
- Book cover effectiveness
- Amazon sales page review
- Categories and keyword review
- Book positioning analysis
Campaign Execution
- Audience research + targeting strategy
- Creation of ad copy and images/videos
- Campaign setup / load in
- A/B testing (audiences, creatives, copy)
- Performance tracking and reporting
- Ongoing optimization
Setup fee: $500
Monthly management: $100
(Ad spend paid by client directly to Meta.)
NOTE: Must have a professional Facebook page / author page.
Email Subscriber System & Newsletter Strategy
Turn readers into an audience you actually control!
Most authors focus on visibility—but visibility without capture is a missed opportunity. Every reader who clicks, visits, or shows interest in your book is a chance to build something lasting. This service builds the system that turns interest into connection… and connection into long-term readership.
What's included:
System Setup
- Email platform setup or optimization (MailerLite, MailChimp, Substack)
- Branded signup forms or landing pages
- Lead magnet integration (or guidance on what to offer)
- Automation setup (welcome sequence + delivery emails)
- Newsletter template
Strategy + Structure
- Newsletter strategy tailored to your genre and audience
- Content direction (what to send, how often, and why)
- Engagement framework (how to build connection, not just send updates)
- Growth strategy (how to consistently add new subscribers)
Execution Support
- Tech walkthrough / printed or video tutorial
Best for: Authors who want to stop relying on algorithms and start building a direct, lasting connection with readers.
Fee $475
(Does not include any monthly fees from email subscriber system chosen.)
Book Launch Review Strategy (ARC + Editorial Reviews)
Build credibility before your book even launches
Reviews aren’t just validation—they’re momentum, visibility, and trust. This strategy builds a structured, intentional approach to securing reviews—before, during, and immediately after launch.
What's included:
ARC Strategy + Setup
- ARC (Advance Reader Copy) distribution plan
- Guidance on ARC team building and outreach
- Timeline for ARC delivery and follow-up
Review Acquisition Strategy
- Outreach framework for early reviewers
- Follow-up system to increase review conversion
Editorial + Industry Reviews
- Editorial review targeting (industry publications & websites)
- Submission timeline + prioritization strategy
- Cost considerations
Materials / Messaging
- ARC outreach email templates
- Reviewer communication strategy
Best for: Authors who want their book to launch with credibility and social proof already in place.
Fee: $475
(Does not include the cost of outside review services or editorial review fees.)
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